UX/CX Lead Researcher
Employee #9 at Pocket, acq. by Mozilla, UX/CX Researcher
Colleague Testimonials
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“She has exceptional skills in user research including formulating the right study to answer product questions, interviewing people, drawing insights from the research, and sharing learnings. I’ve watched her create rapport with so many different people from different backgrounds. It’s really amazing. From that rapport, people open up to her which makes her research so effective.”
Laurie Kahn
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“Alex is such a wonderful person. She has the ability to instantly connect with seemingly everyone. She’s a natural researcher.”
Matt (Mathijs) Miermans
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“Alex is the user researcher every team must have - she has a razor sharp intellect, is thorough, and has a deep understanding of her craft. She always finds ways to bring her research findings to the largest possible groups at the company - she tirelessly does presentations, writes up summaries, and offers her time to help product and engineering get a better understanding of their customers.”
Priya Ganapati
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“Alex’s empathy and deep, innate curiosity has made her an ace researcher and an even more universally adored colleague. ”
Amy Maoz
Research Projects
Helped Mozilla understand if Pocket, one of their product lines, aligned with the needs and desires of their target market, ensuring they allocate resources effectively.
Investigated trends among generational cohorts in media consumption to provide valuable insights into content platforms, formats, and engagement patterns, to inform the team on future shifts as each generation progresses.
Trained the Pocket Mobile Team on how to conduct research, how to analyze data, etc so that the team could gain empathy with our users and feel more connected during the product building process.